Broadcast, Cable, NewFronts and Podcasts – Deadline

The ritual is back.

After two years radically altered by Covid, buyers and sellers of video advertising will once again mingle in person in New York City at the annual series of upfronts and NewFronts.

The $60 billion+ TV advertising industry is a lot different than it was the last time everyone showed up in person in 2019. Media companies are now all fully invested in streaming , they therefore make propositions for linear and numerical properties in tandem. Digital advertising, meanwhile, is booming, giving streaming providers reason to be optimistic despite all the uncertainty in the global advertising climate.

This year’s main initial airing week runs from May 16-19. In addition to CW, Disney, Fox, CBS parent company Paramount Global and NBCUniversal, the week features new blood. Warner Bros. Discovery is staging its first front since the $43 billion merger of WarnerMedia and Discovery. Another recently merged entity, TelevisaUnivision, will showcase its broadcast and streaming products. And YouTube’s Brandcast for the first time is leaving NewFronts and moving to even brighter primetime lights.

While the broadcast week sees an uptick in activity, continued declines in the cable television business have resulted in a marked drop in initial cable space. A few years ago, more than a dozen stand-alone events ran from February to April. This year, AMC Networks, A+E Networks and Nickelodeon were the only widely distributed hosts. A+E, given the twists and turns of the Omicron variant, which wiped out a number of industry events earlier this year, made their presentation entirely online.

Below is the full schedule of broadcast and cable upfronts, as well as IAB NewFronts and podcast upfronts. NewFronts are mostly in-person, but the podcast events are all virtual. (Note: every hour ET.)


Monday May 16

10 a.m., Radio City Music Hall

3 p.m. Skylight on Vesey

Telemundo evening
6 p.m., Ziegfeld Ballroom

tuesday may 17

11:30 a.m., Javits Center

4 p.m., Basketball City at Pier 36

YouTube branding
8 p.m., Imperial Theater

Wednesday May 18

Discovery of Warner Bros.
TBA time, Hulu Theater at Madison Square Garden

World Paramount
4 p.m., Carnegie Hall

Thursday May 19

The CW
10:00 a.m., New York City Center Theater


Monday, May 2

NBCUniversal/Peacock, 11:30 a.m.

Vizio, 2 p.m.

Metro at 4:30 p.m.

Amazon, 7 p.m.

Tuesday, May 3

Samsung, 9 a.m.

Roku, 11 a.m.

Conde Nast, 2 p.m.

Snap, 4:30 p.m.

Meta, 7 p.m.

Wednesday May 4

Blavity/Revolt Media, 9:50 a.m.

Black Enterprise, 10:25 a.m.

Tik Tok, 4:30 p.m.

Twitter, 7 p.m.

Thursday, May 5 (all virtual)

A+E Networks, 9:05 a.m.

Nielsen, 9:20 a.m.

Fubo TV, 9:30 a.m.

Meredith, 9:50 a.m.

Comscore, 10:10 a.m.

Cracked Plus, 11:25 a.m.

Nuestra.TV, 11:55 a.m.

Samba TV, 12:10 p.m.

Tastemade, 12:30 p.m.

Middle Star, 12:45 p.m.

Wave Sports + Entertainment, 1:05 p.m.

Medium Cinnamon, 1:20 p.m.

The Recount, 1:55 p.m.

Vevo, 4:30 p.m.

WMX, 7 p.m.


tuesday 10 may

Disney, 12:20 p.m.

NPR, 12:45 p.m.

WBUR, 1:10 p.m.

iHeart Media, 1:40 p.m.

Paramount, 2:35 p.m.

APM Studios Kids & Family, 3:10 p.m.

Wednesday May 11

Sony Music, 12:05 p.m.

Slate, 12:25 p.m.

SXM Media, 1:10 p.m.

Vox Media, 2:05 p.m.

Locked, 2:25 p.m.

Media Cabinet, 2:35 p.m.

Thursday May 12

Wonderful, 12:05 p.m.

WNYC Studios, 1 p.m.

TelevisaUnivision, 1:45 p.m.

POD Digital Media, 2:30 p.m.

Cafe Moka, 2:40 p.m.

They call us Bruce, 2:50 p.m.


Wednesday March 2

A+E networks

Thursday March 24


Monday, March 28 th

National Cine Media

Wednesday 6 April

AMC Networks

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